{"id":1474,"date":"2022-06-01T17:32:28","date_gmt":"2022-06-01T15:32:28","guid":{"rendered":"https:\/\/stratewave.com\/?p=1474"},"modified":"2022-06-06T12:04:24","modified_gmt":"2022-06-06T10:04:24","slug":"tiktokization-of-social-media","status":"publish","type":"post","link":"https:\/\/stratewave.com\/de\/2022\/06\/01\/tiktokization-of-social-media\/","title":{"rendered":"Tiktokisierung von Social Media"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1474\" class=\"elementor elementor-1474\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9c984e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9c984e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ebf804f\" data-id=\"ebf804f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bdfdf5 elementor-widget elementor-widget-heading\" data-id=\"8bdfdf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">Wenn du kein Fan von Tiktok bist, haben wir schlechte Nachrichten f\u00fcr dich\u2026<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f55a21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f55a21\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28df081\" data-id=\"28df081\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-116703a elementor-widget elementor-widget-heading\" data-id=\"116703a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Es besteht kein Zweifel, dass der Aufstieg von TikTok unter allen aktuellen sozialen Netzwerken in den letzten zwei Jahren beispiellos war. Was als unterhaltsame Playback- und Musikapp begann, hat sich zu einer viel ausgefeilteren Plattform f\u00fcr Content Creators entwickelt, die an die goldenen alten Tage von Vine erinnert, jedoch mit viel mehr Funktionen als Letztere. Wenn wir an TikTok denken, denken wir an die Generation Z \u2013 die unter 25-J\u00e4hrigen \u2013 jedoch hat sich die Nutzung der Plattform so schnell entwickelt und zugenommen, dass sie mittlerweile von mehr Menschen als nur von Teenagern und jungen Erwachsenen genutzt wird.\n\nUnternehmen sind sich nicht nur der Bedeutung von TikTok bewusst geworden und in der App pr\u00e4sent zu sein, sondern auch zu wissen, wie sie mit ihrem Publikum kommunizieren k\u00f6nnen. Da TikTok eine neue digitale Sprache umfasst, die kurzlebig, visuell, komprimiert, pr\u00e4gnant und kreativ ist... Es ist eine Art von Sprache, die unsere Aufmerksamkeit weckt, was die Hauptkomponente ist, um die andere Social-Media-Plattformen und Unternehmen heutzutage k\u00e4mpfen. Es geht nicht nur darum, Produkte und Dienstleistungen zu verkaufen, sondern vor allem darum, die Aufmerksamkeit der Nutzer zu gewinnen. Wir leben in einer Welt der Informations\u00fcberflutung, in der wir st\u00e4ndig neue und spannende Informationen erhalten. Deshalb setzen sich neue Formen des Medienkonsums, insbesondere in sozialen Netzwerken wie Tiktok, immer mehr durch: unruhig, ungeduldig, wenig zur\u00fcckhaltend, praktisch und wandelbar. Kurze, informelle, fl\u00fcchtige, s\u00fcchtig machende, datengesteuerte Formate ...<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4402127 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4402127\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7e0364\" data-id=\"e7e0364\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a481d73 elementor-widget elementor-widget-heading\" data-id=\"a481d73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-small\">Es gibt mehrere Gr\u00fcnde, warum Marken mehr Zeit und Geld in diese App investieren:<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23689e2 elementor-widget elementor-widget-heading\" data-id=\"23689e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">TikTok Content ist vielf\u00e4ltiger als auf anderen Social Media Plattformen.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-878a7d4 elementor-widget elementor-widget-heading\" data-id=\"878a7d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><ul style=\"font-size: 15px;font-style: normal;font-weight: 400;white-space: normal\"><li style=\"font-size: 15px;font-weight: 400\">TikTok gibt dir die M\u00f6glichkeit, mit neuen Ideen zu experimentieren, die du normalerweise in anderen sozialen Netzwerken ausprobieren w\u00fcrdest. Bei TikTok dreht sich alles um Sound und Video. Es ist schwer f\u00fcr einen TikTok-Beitrag ohne interessante Musik- und auff\u00e4llige Grafiken erfolgreich zu sein.<\/li><li style=\"font-size: 15px;font-weight: 400\">Die beliebtesten TikTok-Beitr\u00e4ge fallen in der Regel in eine von zwei Kategorien: Musik, Bildung\/Lernen und Comedy. W\u00e4hrend es ernsthafte Posts gibt, verwenden die meisten Leute TikTok, um sich kurze, sich wiederholende Comedy-Clips oder Videos (meistens Tanzeinlagen) mit eing\u00e4ngigen Songs anzusehen.<\/li><li style=\"font-size: 15px;font-weight: 400\">Auch wenn man auf Instagram einen sehr professionellen Auftritt pflegt, m\u00f6chte man ihn wahrscheinlich etwas abschw\u00e4chen und f\u00fcr TikTok etwas lockerer werden. Die Washington Post ist ein gro\u00dfartiges Beispiel f\u00fcr die Unterscheidung zwischen Instagram und TikTok.<\/li><\/ul><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b08df26 elementor-widget elementor-widget-heading\" data-id=\"b08df26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">Auf TikTok besteht im Vergleich zu anderen Social-Media-Plattformen eine h\u00f6here Wahrscheinlichkeit, viral zu werden.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-264b6d4 elementor-widget elementor-widget-heading\" data-id=\"264b6d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><ul style=\"font-size: 15px;font-style: normal;font-weight: 400;white-space: normal\"><li style=\"font-size: 15px;font-weight: 400\">Kurz gesagt, hab keine Angst, kreativ zu werden und deine Komfortzone zu verlassen. Erstelle Inhalte, die die Menschen begeistern, wie z. B. gebrandete und ungebrandete Hashtag-Challenges (kostenlos\/organisch), lustige Videos und kurze Tanzeinlagen.<\/li><li style=\"font-size: 15px;font-weight: 400\">Wenn du wirklich m\u00f6chtest, dass deine Inhalte bleiben, stellen sicher, dass du mit den neuesten TikTok-Trends Schritt haltest. Dadurch erhaltest du eine gute Vorstellung davon, welche Songs und Effekte beliebt sind und du mit deinen Inhalten auf der gleichenWelle reiten kannst.<\/li><li style=\"font-size: 15px;font-weight: 400\">Es ist wichtig zu beachten, dass bezahlte Anzeigen auf TikTok teurer sind als die auf den meisten anderen Social-Media-Plattformen. W\u00e4hrend man mit einer Investition von nur 20 US-Dollar eine Werbekampagne auf Facebook oder Instagram durchf\u00fchren kann, betragen die Mindestkosten f\u00fcr die Durchf\u00fchrung einer Werbekampagne auf TikTok f\u00fcr Unternehmen 500 US-Dollar. Infolgedessen sind TikTok-Anzeigen f\u00fcr viele kleine Unternehmen nicht erreichbar. Wenn man jedoch \u00fcber ein gr\u00f6\u00dferes Budget verf\u00fcgt, kann es eine n\u00fctzliche Erg\u00e4nzung der Marketingstrategie sein.<\/li><\/ul><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ae1764 elementor-widget elementor-widget-heading\" data-id=\"7ae1764\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">TikTok ist nicht so ges\u00e4ttigt wie andere Social-Media-Plattformen.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-040334b elementor-widget elementor-widget-heading\" data-id=\"040334b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><ul style=\"font-size: 15px;font-style: normal;font-weight: 400;white-space: normal\"><li style=\"font-size: 15px;font-weight: 400\">TikTok ist noch eine sehr neue Plattform. Die App wurde urspr\u00fcnglich im Jahr 2016 eingef\u00fchrt und erreichte erst 2018 den Mainstream, als die Dachgesellschaft beschloss, es mit dem inzwischen aufgel\u00f6sten Musical.ly zu fusionieren. TikTok for Business ist noch etwas neuer und wurde im Juli 2020 eingef\u00fchrt.&nbsp;<\/li><li style=\"font-size: 15px;font-weight: 400\">Aber nur weil der Markt nicht ges\u00e4ttigt ist, hei\u00dft das noch lange nicht, dass es leicht ist erfolgreich zu sein. Einer der Gr\u00fcnde, warum viele bekannte Namen keine Profile auf TikTok erstellt haben, besteht darin, dass sie nicht wissen, welche Art von Inhalt sie erstellen sollen.&nbsp;<\/li><li style=\"font-size: 15px;font-weight: 400\">Was ist die L\u00f6sung? Einloggen, Inhalte ansehen kreativ werden. Es gibt noch keine Regeln, also sollte man neue Dinge ausprobieren und sehen, wohin es f\u00fchrt.<\/li><\/ul><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7569838 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7569838\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1fd8ff\" data-id=\"e1fd8ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bf91ba elementor-widget elementor-widget-heading\" data-id=\"8bf91ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Gro\u00dfartige Beispiele f\u00fcr TikTok, Social Media und Marken<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34ecb40 elementor-widget elementor-widget-heading\" data-id=\"34ecb40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">Gucci<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fe2d1a elementor-widget elementor-widget-heading\" data-id=\"1fe2d1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Gucci hat einzigartige visuelle Linien auf jedem Social-Media-Konto. Der Fall von TikTok ist wirklich interessant, da Gucci viele Kooperationen mit verschiedenen K\u00fcnstlern und Designern auf ihrer eigenen Plattform eingehen, um Inhalte, Trends und Looks nachzubilden, die sofort die Aufmerksamkeit des Betrachters auf sich ziehen.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-10cc696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10cc696\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-478d417\" data-id=\"478d417\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0a0b2e elementor-widget elementor-widget-image\" data-id=\"b0a0b2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.tiktok.com\/@gucci\/video\/7073472191974722822?is_copy_url=1&amp;is_from_webapp=v1&amp;lang=en\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/05\/IMG_4992.png?fit=270%2C460&#038;ssl=1\" title=\"gucci-tiktok-1\" alt=\"gucci-tiktok-1-tiktok social media\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a02939e\" data-id=\"a02939e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f36c59 elementor-widget elementor-widget-image\" data-id=\"6f36c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.tiktok.com\/@gucci\/video\/7073472191974722822?is_copy_url=1&amp;is_from_webapp=v1&amp;lang=en\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/05\/IMG_4991.png?fit=270%2C460&#038;ssl=1\" title=\"gucci-tiktok-2\" alt=\"gucci-tiktok-2-tiktok redes sociales- tiktok - social media\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-53e0538 elementor-widget elementor-widget-spacer\" data-id=\"53e0538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c674be7 elementor-widget elementor-widget-heading\" data-id=\"c674be7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Die sozialen Medien der Washington Post<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ead17a elementor-widget elementor-widget-heading\" data-id=\"7ead17a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Es ist ein perfektes Beispiel f\u00fcr ein Medienfirma, das auf TikTok einen v\u00f6llig anderen Ton und eine andere Art der Ansprache seines Publikums verwendet als auf Instagram.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78f1b41 elementor-widget elementor-widget-heading\" data-id=\"78f1b41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">TikTok<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9512c9b elementor-widget elementor-widget-heading\" data-id=\"9512c9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Auf TikTok pr\u00e4sentiert die Washington Post ihre Nachrichten interaktiver und unterhaltsamer, wie man in diesem Beispiel sehen kann:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-23e3ad6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23e3ad6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-487374e\" data-id=\"487374e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ce4d8e elementor-widget elementor-widget-image\" data-id=\"1ce4d8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.tiktok.com\/@washingtonpost\/video\/7079096968533937454?is_copy_url=1&#038;is_from_webapp=v1&#038;lang=en%20%20https:\/\/www.instagram.com\/p\/CbOCdXpOf0n\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/05\/IMG_4993.png?fit=270%2C460&#038;ssl=1\" title=\"washingtonpost-1\" alt=\"washingtonpost-1-tiktok redes sociales - tiktok social media\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-39e58cd\" data-id=\"39e58cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffee67b elementor-widget elementor-widget-image\" data-id=\"ffee67b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.tiktok.com\/@washingtonpost\/video\/7079096968533937454?is_copy_url=1&#038;is_from_webapp=v1&#038;lang=en%20%20https:\/\/www.instagram.com\/p\/CbOCdXpOf0n\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/05\/IMG_4994.png?fit=270%2C460&#038;ssl=1\" title=\"washingtonpost-2\" alt=\"washingtonpost-2-tiktok redes sociales - tiktok social media\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-05af5d9 elementor-widget elementor-widget-spacer\" data-id=\"05af5d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff6d163 elementor-widget elementor-widget-heading\" data-id=\"ff6d163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Instagram<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69939e2 elementor-widget elementor-widget-heading\" data-id=\"69939e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">W\u00e4hrend sie auf Instagram, zu einem viel formelleren Rahmen und Stil wechseln, um Neuigkeiten bekannt zu geben:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-55cfca6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55cfca6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b122e9a\" data-id=\"b122e9a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-349e33a elementor-widget elementor-widget-image\" data-id=\"349e33a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/p\/CbOCdXpOf0n\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/05\/IMG_4995.png?fit=270%2C460&#038;ssl=1\" title=\"washingtonpost-3\" alt=\"washingtonpost-3-instagram\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b53b3a6\" data-id=\"b53b3a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ec0217 elementor-widget elementor-widget-image\" data-id=\"3ec0217\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/p\/CbOCdXpOf0n\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/05\/IMG_4996.png?fit=270%2C460&#038;ssl=1\" title=\"washingtonpost-4\" alt=\"washingtonpost-4-instagram\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b83073 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b83073\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a037ee\" data-id=\"5a037ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4fb4e8 elementor-widget elementor-widget-heading\" data-id=\"f4fb4e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">TikTok ist nicht nur f\u00fcr gro\u00dfe Marken und Unternehmen.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d5bdaf elementor-widget elementor-widget-heading\" data-id=\"4d5bdaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">Wisdom of Qara<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c23d00 elementor-widget elementor-widget-heading\" data-id=\"4c23d00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Es ist ein gro\u00dfartiger Ort f\u00fcr kleine Unternehmen und Startups. Um diesen Punkt zu erkl\u00e4ren, heben wir das Beispiel von Daniela Aguirre hervor, Gr\u00fcnderin von Wisdom of Qara, einer Marke f\u00fcr vegane und nat\u00fcrliche Kosmetik, die auf Rezepten aus dem peruanischen Amazonasgebiet basiert.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bfc014f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfc014f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a8b3979\" data-id=\"a8b3979\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4302aaa elementor-widget elementor-widget-image\" data-id=\"4302aaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.tiktok.com\/@daniela_aguirreb\/video\/7097116257199082757?is_copy_url=1&#038;is_from_webapp=v1&#038;lang=es\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/05\/IMG_4998.png?fit=270%2C460&#038;ssl=1\" title=\"wisdomofqara-1\" alt=\"wisdomofqara-1-tiktok redes sociales - social media\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fc8aa82\" data-id=\"fc8aa82\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71c2159 elementor-widget elementor-widget-image\" data-id=\"71c2159\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.tiktok.com\/@daniela_aguirreb\/video\/7097116257199082757?is_copy_url=1&#038;is_from_webapp=v1&#038;lang=es\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/05\/IMG_4999.png?fit=270%2C460&#038;ssl=1\" title=\"wisdomofqara-2\" alt=\"wisdomofqara-2-tiktok redes sociales - social media\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-46def91 elementor-widget elementor-widget-heading\" data-id=\"46def91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Wie sie in diesem TikTok erkl\u00e4rt, entschied sie sich Tiktok auf eigene Faust zu erkunden, nachdem sie mehrere Monate lang versucht hatte, ihre Marke \u00fcber Instagram und Influencer-Marketing zu promoten. Nachdem sie zahlreiche kostspielige Angebote von Influencern erhalten hatte, troff sie die Entscheidung \u00fcber TikTok selbst das Image ihrer eigenen Marke zu sein. Auf diese Weise sparte sie nicht nur die Kosten f\u00fcr das Influencer-Marketing, sondern vermenschlichte auch ihre eigene Marke, gab ihr ein Gesicht, und wie sie sagt: \u201eEs gibt niemanden, der ihr Vorhaben besser erkl\u00e4ren kann als sie selbst.\u201c\n\nSie erz\u00e4hlt auch, wie sie den TikTok-Trends folgte, zu tanzen wagte, die Scham beiseite lie\u00df und sie in weniger als zwei Wochen mehr als 1000 Follower und 25.000 Aufrufe ihrer Videos erhielt. Seitdem w\u00e4chst der Account weiter und sie  bemerkte, wie der Algorithmus ihre Bem\u00fchungen viel mehr beg\u00fcnstigt als auf Instagram.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ee9899 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ee9899\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a570ade\" data-id=\"a570ade\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-358ee02 elementor-widget elementor-widget-heading\" data-id=\"358ee02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Hauptpunkte<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8fab85 elementor-widget elementor-widget-heading\" data-id=\"a8fab85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">TikTok und TikTok for Business bieten viele M\u00f6glichkeiten f\u00fcr Unternehmen, Vorreiter zu werden. Insgesamt gibt es keinen Ersatz daf\u00fcr, die \u00c4rmel hochzukrempeln und TikTok-Marketing selbst auszuprobieren. Wenn man es noch nicht getan hat, sollte man sich die App herunterladen, sich einige Videos ansehen und entscheiden ob die App in die Marketingstrategie des Unternehmens passt. Man muss herausfinden, welche Art von Inhalten zur Marke passen, und kreativ sein. Denn Audio und Video werden tats\u00e4chlich am meisten konsumiert. Au\u00dferdem hat Instagram gerade die Neugestaltung seiner App auf ein Vollbild-Layout gestartet und bevorzugt mehr Video-Posts als statische Posts, einschlie\u00dflich Vorlagen, um Reels einfacher erstellen und kreativere Inhalte erstellen zu k\u00f6nnen. Die Zukunft der sozialen Medien scheint in diesem neuen Paradigma von Multimedia-Inhalten zu liegen, mit einem gewissen s\u00fcchtig machenden, lustigen Ton, der den Verbraucher einl\u00e4dt, Teil der Markengemeinschaft zu werden, und so nutzergenerierte Inhalte f\u00f6rdert. Dies sind alles Strategien und Trends, die ber\u00fccksichtigt werden m\u00fcssen und die wir auf den jeweiligen Unternehmen anwenden m\u00fcssen, oder wir bleiben in der Vergangenheit verankert und wissen nicht, wie wir den n\u00e4chsten Schritt der digitalen Transformation sozialer Netzwerke erreichen k\u00f6nnen.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be9ac18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be9ac18\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-509b9ac\" data-id=\"509b9ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e4febd elementor-widget elementor-widget-heading\" data-id=\"6e4febd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Quellen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5be25f elementor-widget elementor-widget-text-editor\" data-id=\"c5be25f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><a href=\"https:\/\/www.redes-sociales.com\/tiktokizacion-brand-lives-matter-anti-redes-las-8-tendencias-que-revolucionan-la-comunicacion-de-las-marcas\/\">Redes-Sociales<\/a><\/li><li><a href=\"https:\/\/nealschaffer.com\/tiktok-marketing\/\">Neal Schaffer<\/a><\/li><li><a href=\"https:\/\/www.socialmediatoday.com\/news\/instagram-tests-new-full-screen-scrollable-display-of-posts-and-reels\/623125\/\">Social Media Today<\/a><\/li><li><a href=\"https:\/\/later.com\/blog\/instagram-reels-templates\/\">Later<\/a><\/li><li><a href=\"https:\/\/stratewave.com\/de\/2022\/01\/06\/top-5-marketing-trends-2022\/\">Social Media Trends Stratewave<\/a><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re not a fan of TikTok, we&#8217;ve got bad news for you&#8230;There&#8217;s no doubt that the rise of TikTok has been unprecedented among all current social networks in the last two years. What started as a fun playback and music app has evolved into a much more sophisticated platform for content creators, reminiscent of the golden old days of Vine, but with many more features than the 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