{"id":1616,"date":"2022-06-13T16:45:45","date_gmt":"2022-06-13T14:45:45","guid":{"rendered":"https:\/\/stratewave.com\/?p=1616"},"modified":"2022-06-13T16:45:45","modified_gmt":"2022-06-13T14:45:45","slug":"shame-on-pride-marketing-and-rainbow-washing","status":"publish","type":"post","link":"https:\/\/stratewave.com\/de\/2022\/06\/13\/shame-on-pride-marketing-and-rainbow-washing\/","title":{"rendered":"Schande \u00dcber Pride Marketing und Rainbow Washing!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1616\" class=\"elementor elementor-1616\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-443b4b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"443b4b5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-968eef1\" data-id=\"968eef1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbddae3 elementor-widget elementor-widget-heading\" data-id=\"cbddae3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">Is your company\/organisation really an ally to the LGBTQ+ Community or is it just taking advantage, therefore falling into #PrideWashing? <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae05223 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae05223\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be98db8\" data-id=\"be98db8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb7e6bb elementor-widget elementor-widget-heading\" data-id=\"cb7e6bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">During this month you have probably seen lots of content about PRIDE and the LGBTQ+ community. Users nowadays are becoming more and more aware of the true involvement of companies in social causes and therefore many campaigns have been marked as Pride Washing. Pride Washing, also known as rainbow washing, are marketing campaigns targeted at the LGBTQ+ community whose sole purpose is to sell more and to seem more inclusive just by doing little actions like changing the company logo to a rainbow colored one. Meanwhile, inside the company there are still many LGBTQ+ employees that do not feel safe, represented or even equal to their peers.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4576b71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4576b71\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2201e7\" data-id=\"a2201e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38be1fb elementor-widget elementor-widget-heading\" data-id=\"38be1fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">HISTORY OF PRIDE MONTH<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b3f655 elementor-widget elementor-widget-heading\" data-id=\"6b3f655\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">June was first declared Pride Month in 1999 in the United States by former President Bill Clinton. Since then, as the LGBTQ+ movement grew in the US and in the world, so did their rights. It has not always been on the path it was desired but there have been significant positive changes over the years. The Obama administration declared June as LGBTQ+ Pride Month each of the eight years he was in office. However, the month of June 2015 was extra especial and important for the community when, on the 26th of that month, the Supreme Court declared Same-Sex Marriage Legal In All 50 States.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-936f4c9 elementor-widget elementor-widget-heading\" data-id=\"936f4c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Pride month occurs in the United States to commemorate the Stonewall riots, which occurred at the end of June 1969. This is why many pride events are held during this month, to recognize the impact of the LGBTQ+ community over the world and to fight for those who are still in danger to live their true identity. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f90025 elementor-widget elementor-widget-heading\" data-id=\"1f90025\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">As the LGBTQ+ community became more visible over the world, many companies and organisations decided to show their support towards this group by doing special actions and activities, especially during the month of june. For example, beginning in 2012, Google displayed some LGBTQ+-related search results with different rainbow-colored patterns each year during June.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d535cb3 elementor-widget elementor-widget-heading\" data-id=\"d535cb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">As the years passed by, more and more companies hopped on to this movement, many with a meaningful message to protect and support its LGBTQ+ employees. However, as these actions started to grow, some companies saw a great opportunity to earn money, awareness and engagement through the LGBTQ+ community. How? Many brands started to paint its logo on all their social media with the Pride Flag during the month of June but as soon as July started, everything went back to being the same. Some companies started creating campaigns, advertisements, merchandising and even \u201cspecial discounts'' during pride month that, for many, just were another way of pretending to be an ally of the community without actually supporting the community.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbb6ccd elementor-widget elementor-widget-image\" data-id=\"cbb6ccd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.tiktok.com\/@alexeating\/video\/7104415324459568426?is_copy_url=1&#038;is_from_webapp=v1\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/IMG_5389.png?fit=270%2C460&#038;ssl=1\" title=\"tiktok-gay\" alt=\"tiktok-gay\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-772d1eb elementor-widget elementor-widget-heading\" data-id=\"772d1eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">There have been numerous examples of companies that have taken part of this \u201crainbow painted logo mania\u201d and still have not implemented any policies inside their own companies to protect their LGBTQ+ employees against attacks, abuses and any other kind of discrimination by other employees or even their superiors.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd4a24 elementor-widget elementor-widget-heading\" data-id=\"7cd4a24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Pride Month and the LGBTQ+ community are not alone in this type of \u201cprofitable activism\u201d that we can see online nowadays. We can see it every march when Women\u2019s Day arrives and companies paint their logos and websites in purple but they actually do not have a suitable and safe environment for women to work at. Or even just a few months ago, when the war in Ukraine started, companies and organisations didn\u2019t even blink and painted their logos in blue and yellow representing the Ukrainian flag, yet, how many of these entities actually donated money and proactively helped the Ukrainian population that was being attacked?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4bd3eb elementor-widget elementor-widget-heading\" data-id=\"a4bd3eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">It seems like, for many, being an activist is sort of a trendy thing. There are relentless examples of other social causes that have been used for profit rather than for actual positive social change: the Black Lives Matter Movement, Greta Thunberg and the Environment, Pride Month, Women\u2019s Rights, the war in Afghanistan, the war in Ukraine, the COVID-19 Pandemic\u2026<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-25f9d63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25f9d63\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eb908c1\" data-id=\"eb908c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b084dda elementor-widget elementor-widget-image\" data-id=\"b084dda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.tiktok.com\/@carsyn_with_a_y\/video\/7104446258890198318?is_copy_url=1&#038;is_from_webapp=v1\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/IMG_5390.png?fit=270%2C460&#038;ssl=1\" title=\"tiktok-ukraine-activism-pride\" alt=\"tiktok-ukraine-activism-pride\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8836ca8\" data-id=\"8836ca8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e9c058 elementor-widget elementor-widget-image\" data-id=\"7e9c058\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.tiktok.com\/@carsyn_with_a_y\/video\/7104446258890198318?is_copy_url=1&#038;is_from_webapp=v1\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/IMG_5391.png?fit=270%2C460&#038;ssl=1\" title=\"tiktok-ukraine-activism-pride\" alt=\"tiktok-ukraine-activism-pride\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4a4921 elementor-widget elementor-widget-heading\" data-id=\"d4a4921\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">However, not everything is lost and we shouldn\u2019t be deceived by those who take advantage of these moments. We need to stay positive and look on the bright side. There are many companies who are actually changing their logos, creating beautiful campaigns and donating money to projects that help many people around the world. We need to focus on those examples and let the other companies know that activism is not a thing you do once a year, it is something you do on a daily basis, it is at the core of your company. <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0fcc98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0fcc98\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5bf8417\" data-id=\"5bf8417\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94fe6a1 elementor-widget elementor-widget-heading\" data-id=\"94fe6a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">SOME EXAMPLES OF GREAT LGBTQ+ PRIDE MONTH CAMPAIGNS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa1fdcb elementor-widget elementor-widget-heading\" data-id=\"fa1fdcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">1. Abercrombie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8c9fdc elementor-widget elementor-widget-image\" data-id=\"f8c9fdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.abercrombie.com\/shop\/eu-es\/a-and-f-pride-made-for-love-collection-5\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"1623\" data-permalink=\"https:\/\/stratewave.com\/de\/2022\/06\/13\/shame-on-pride-marketing-and-rainbow-washing\/abercrombie-pride\/\" data-orig-file=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/abercrombie-pride.png?fit=3360%2C1314&amp;ssl=1\" data-orig-size=\"3360,1314\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"abercrombie-pride-marketing\" data-image-description=\"&lt;p&gt;abercrombie-pride-marketing&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;abercrombie-pride-marketing&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/abercrombie-pride.png?fit=300%2C117&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/abercrombie-pride.png?fit=1024%2C400&amp;ssl=1\" width=\"768\" height=\"300\" src=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/abercrombie-pride.png?fit=768%2C300&amp;ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-1623\" alt=\"abercrombie-pride-marketing\" srcset=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/abercrombie-pride.png?w=3360&amp;ssl=1 3360w, https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/abercrombie-pride.png?resize=300%2C117&amp;ssl=1 300w, https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/abercrombie-pride.png?resize=1024%2C400&amp;ssl=1 1024w, https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/abercrombie-pride.png?resize=768%2C300&amp;ssl=1 768w, https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/abercrombie-pride.png?resize=1536%2C601&amp;ssl=1 1536w, https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/abercrombie-pride.png?resize=2048%2C801&amp;ssl=1 2048w, https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/abercrombie-pride.png?resize=18%2C7&amp;ssl=1 18w, https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/abercrombie-pride.png?resize=1200%2C469&amp;ssl=1 1200w, https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/abercrombie-pride.png?w=2280&amp;ssl=1 2280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e5d684 elementor-widget elementor-widget-heading\" data-id=\"3e5d684\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">For the third time, Abercrombie has teamed up with The Trevor Project to release a capsule collection. The gender-inclusive adult collection is available in sizes XXS-XXXL and includes everything from T-shirts to sandals and more.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff5001c elementor-widget elementor-widget-heading\" data-id=\"ff5001c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">The company has also committed to an increased donation of $400,000.\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d3311b elementor-widget elementor-widget-heading\" data-id=\"2d3311b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">2. Ulta Beauty<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0565b1 elementor-widget elementor-widget-image\" data-id=\"d0565b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.ulta.com\/discover\/beauty-without-limits\/pride\">\n\t\t\t\t\t\t\t<img decoding=\"async\" data-attachment-id=\"1630\" data-permalink=\"https:\/\/stratewave.com\/de\/2022\/06\/13\/shame-on-pride-marketing-and-rainbow-washing\/ulta-pride\/\" data-orig-file=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/ulta-pride.png?fit=765%2C300&amp;ssl=1\" data-orig-size=\"765,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ulta-pride\" data-image-description=\"&lt;p&gt;ulta-pride&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;ulta-pride&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/ulta-pride.png?fit=300%2C118&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/ulta-pride.png?fit=765%2C300&amp;ssl=1\" width=\"765\" height=\"300\" src=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/ulta-pride.png?fit=765%2C300&amp;ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-1630\" alt=\"ulta-pride\" srcset=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/ulta-pride.png?w=765&amp;ssl=1 765w, https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/ulta-pride.png?resize=300%2C118&amp;ssl=1 300w, https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/ulta-pride.png?resize=18%2C7&amp;ssl=1 18w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6610eb8 elementor-widget elementor-widget-heading\" data-id=\"6610eb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">How They Celebrate Pride: ULTA celebrates the LGBTQ community during Pride Month \u2014 and always. You can read stories about self-expression at ulta.com.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03cd46f elementor-widget elementor-widget-heading\" data-id=\"03cd46f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">How They Give Back: Shop all of its brands while donating to organizations like GLAAD, The Trevor Project and more to support the LGBTQ community. Ulta supports the PFLAG organization.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7562670 elementor-widget elementor-widget-heading\" data-id=\"7562670\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">3. OREO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0e8aaf elementor-widget elementor-widget-image\" data-id=\"f0e8aaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.oreo.com\/pride-pack-2022\">\n\t\t\t\t\t\t\t<img decoding=\"async\" data-attachment-id=\"1634\" data-permalink=\"https:\/\/stratewave.com\/de\/2022\/06\/13\/shame-on-pride-marketing-and-rainbow-washing\/oreos-pride\/\" data-orig-file=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/oreos-pride.png?fit=765%2C300&amp;ssl=1\" data-orig-size=\"765,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"oreos-pride-month\" data-image-description=\"&lt;p&gt;oreos-pride-month&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;oreos-pride-month&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/oreos-pride.png?fit=300%2C118&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/oreos-pride.png?fit=765%2C300&amp;ssl=1\" width=\"765\" height=\"300\" src=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/oreos-pride.png?fit=765%2C300&amp;ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-1634\" alt=\"oreos-pride-month\" srcset=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/oreos-pride.png?w=765&amp;ssl=1 765w, https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/oreos-pride.png?resize=300%2C118&amp;ssl=1 300w, https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/oreos-pride.png?resize=18%2C7&amp;ssl=1 18w\" sizes=\"(max-width: 765px) 100vw, 765px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86a3e6d elementor-widget elementor-widget-heading\" data-id=\"86a3e6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">How They Celebrate Pride: As an ally of the gay community, OREO has released its annual limited-edition Pride Pack for 2022. The pack features words of support \u201csourced from real allies with a writable space that gives the opportunity for everyone to add their own words of allyship,\u201d according to OREO.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba9430d elementor-widget elementor-widget-heading\" data-id=\"ba9430d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">How They Give Back: OREO has a long-standing partnership with PFLAG and its commitment to the LGBTQ community.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b83f999 elementor-widget elementor-widget-heading\" data-id=\"b83f999\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">4. Apple<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c20fbf0 elementor-widget elementor-widget-image\" data-id=\"c20fbf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.apple.com\/es\/shop\/product\/MN6L3ZM\/A\/correa-loop-deportiva-edici%C3%B3n-orgullo-45-mm\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/apple-pride.jpeg?fit=400%2C400&#038;ssl=1\" title=\"apple-pride-watch\" alt=\"apple-pride-watch\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7953110 elementor-widget elementor-widget-heading\" data-id=\"7953110\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">How They Celebrate Pride: Each year they release new Apple Watch Bands with rainbow themed colours. This Pride-centric sports band features vibrant colours, and the word \u201cPride\u201d is woven right in.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85a9fa2 elementor-widget elementor-widget-heading\" data-id=\"85a9fa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">How They Give Back: Proceeds support the advocacy organisations that Apple sponsors, including Encircle, Equality Federation Institute and PFLAG.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-478bad1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"478bad1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-500c087\" data-id=\"500c087\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2099da6 elementor-widget elementor-widget-heading\" data-id=\"2099da6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">FINAL WORDS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3034f8 elementor-widget elementor-widget-heading\" data-id=\"b3034f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">This week, Andy Cohen, one of the most important LGBTQ+ TV Host in the United States sent a message about pride month on his late night show Watch What Happens Now. He said many important things, but one that resonated the most was:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb90a6d elementor-widget elementor-widget-heading\" data-id=\"fb90a6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">\u201cYes, it can get weird to see even rainbow themed credit cards to consume even more rainbow themed products. [...] But, positive representation is a net positive for our community and representation starts with you. So go ahead and change your logos to a rainbow one and also do what you can to help your LGBTQ staff and people around you not only during the month of June\u201d<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe48d99 elementor-widget elementor-widget-image\" data-id=\"fe48d99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/tv\/Ceh4ER4Dmk_\/?igshid=YmMyMTA2M2Y%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1642\" data-permalink=\"https:\/\/stratewave.com\/de\/2022\/06\/13\/shame-on-pride-marketing-and-rainbow-washing\/captura-de-pantalla-2022-06-09-a-las-12-34-29-p-m\/\" data-orig-file=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/Captura-de-Pantalla-2022-06-09-a-las-12.34.29-p.%E2%80%AFm..png?fit=3360%2C1836&amp;ssl=1\" data-orig-size=\"3360,1836\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ANDY-COHEN-LGBTQ\" data-image-description=\"&lt;p&gt;ANDY-COHEN-LGBTQ&lt;\/p&gt;\n\" data-image-caption=\"&lt;p&gt;ANDY-COHEN-LGBTQ&lt;\/p&gt;\n\" data-medium-file=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/Captura-de-Pantalla-2022-06-09-a-las-12.34.29-p.%E2%80%AFm..png?fit=300%2C164&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/Captura-de-Pantalla-2022-06-09-a-las-12.34.29-p.%E2%80%AFm..png?fit=1024%2C560&amp;ssl=1\" width=\"768\" height=\"420\" src=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/06\/Captura-de-Pantalla-2022-06-09-a-las-12.34.29-p.%E2%80%AFm..png?fit=768%2C420&amp;ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-1642\" alt=\"ANDY-COHEN-LGBTQ\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37eb0ef elementor-widget elementor-widget-heading\" data-id=\"37eb0ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">To sum up, there will always be people, companies and organisations who will take advantage of minorities and those who have been discriminated against. Thankfully each year we are more aware of who these people are and consumers\/citizens know where to put their attention and their money, at a place where they feel comfortable, safe and understood. Let\u2019s hope companies keep on investing in more social activism that really seeks positive change in our communities and overall society. And you, do you know what you and your organisation will be doing to support the LGBT community during this pride month? Will you continue to take action towards the LGBT community during the rest of the year?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b5ce77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b5ce77\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bfc89b0\" data-id=\"bfc89b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbf4301 elementor-widget elementor-widget-heading\" data-id=\"dbf4301\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">SOURCES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be59018 elementor-widget elementor-widget-text-editor\" data-id=\"be59018\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/en.wikipedia.org\/wiki\/LGBT_pride\">Wikipedia &#8211; LGBT Pride<\/a><\/li><li><a href=\"https:\/\/www.npr.org\/sections\/thetwo-way\/2015\/06\/26\/417717613\/supreme-court-rules-all-states-must-allow-same-sex-marriages?t=1654768949644\">NPR.org<\/a><\/li><li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Stonewall_riots\">Wikipedia &#8211; Stonewall Riots<\/a><\/li><li><a href=\"https:\/\/www.smartinsights.com\/marketing-planning\/marketing-strategy\/pride-marketing-problems\/\">Smart Insights<\/a><\/li><li><a href=\"https:\/\/www.rebootonline.com\/blog\/brands-use-pride-marketing-campaign\/\">Reboot Online<\/a><\/li><li><a href=\"https:\/\/www.instagram.com\/tv\/Ceh4ER4Dmk_\/?igshid=YmMyMTA2M2Y%3D\">Instagram &#8211; Watch What Happens Live<\/a><\/li><li><a href=\"https:\/\/www.goodmorningamerica.com\/style\/story\/pride-month-2022-15-brands-giving-back-lgbtq-85211986\">Good Morning America<\/a><\/li><li><a href=\"https:\/\/www.retailmenot.com\/blog\/brands-that-give-back-for-pride.html\">Retail Menot<\/a><\/li><li><a href=\"https:\/\/stratewave.com\/2022\/03\/03\/mindful-marketing\/\">Mindfull Marketing &#8211; Stratewave<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In diesem Monat hast du wahrscheinlich viele Inhalte \u00fcber PRIDE und die LGBTQ+-Community gesehen. Heutzutage, werden sich User immer mehr des echten Engagements von Unternehmen f\u00fcr soziale Zwecke bewusst, und daher wurden viele Kampagnen als Pride Washing gekennzeichnet. Pride Washing, auch bekannt als Rainbow Washing, sind Marketingkampagnen, die sich an die LGBTQ+-Community richten und deren einziger Zweck darin besteht, mehr zu verkaufen und integrativer zu wirken, indem sie einfach kleine Aktionen ausf\u00fchren, wie z. B. das \u00c4ndern des Firmenlogos in Regenbogenfarben. W\u00e4hrend es aber im Unternehmen immer noch viele LGBTQ+-Mitarbeiter gibt, die sich nicht sicher, vertreten oder gar gleichberechtigt f\u00fchlen.<\/p>","protected":false},"author":203019801,"featured_media":1618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[2787],"tags":[],"class_list":["post-1616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shame on Pride Marketing and Rainbow Washing! - Stratewave<\/title>\n<meta name=\"description\" content=\"June is Pride Month, the most important to celebrate the LGBTQ+ community. 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