{"id":1474,"date":"2022-06-01T17:32:28","date_gmt":"2022-06-01T15:32:28","guid":{"rendered":"https:\/\/stratewave.com\/?p=1474"},"modified":"2022-06-06T12:04:24","modified_gmt":"2022-06-06T10:04:24","slug":"tiktokization-of-social-media","status":"publish","type":"post","link":"https:\/\/stratewave.com\/es\/2022\/06\/01\/tiktokization-of-social-media\/","title":{"rendered":"Tiktokizaci\u00f3n de las Redes Sociales"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1474\" class=\"elementor elementor-1474\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9c984e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9c984e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ebf804f\" data-id=\"ebf804f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bdfdf5 elementor-widget elementor-widget-heading\" data-id=\"8bdfdf5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">Si no eres fan de Tiktok, tenemos malas noticias para ti...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f55a21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f55a21\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28df081\" data-id=\"28df081\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-116703a elementor-widget elementor-widget-heading\" data-id=\"116703a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">No cabe duda de que el auge de TikTok, entre todas las redes sociales actuales, durante los dos \u00faltimos a\u00f1os no tiene precedentes. Lo que empez\u00f3 como una divertida aplicaci\u00f3n de playback y m\u00fasica, ha evolucionado hasta convertirse en una plataforma mucho m\u00e1s elaborada para los creadores de contenidos, que recuerda a aquellos viejos tiempos dorados de Vine, aunque, eso s\u00ed, con muchas m\u00e1s funcionalidades que \u00e9sta. Cuando pensamos en TikTok pensamos en la generaci\u00f3n Z -los menores de 25 a\u00f1os-, sin embargo, el uso de la plataforma se ha desarrollado y crecido tan r\u00e1pidamente que ahora es utilizada por m\u00e1s personas adem\u00e1s de los adolescentes y adultos j\u00f3venes. \nLas empresas han tomado conciencia de la importancia de TikTok, no s\u00f3lo de la importancia de estar presente en la app, sino de la importancia de saber comunicarse con su p\u00fablico ya que TikTok comprende un nuevo lenguaje digital ef\u00edmero, visual, comprimido, incisivo, creativo... Es un tipo de lenguaje que despierta nuestra atenci\u00f3n, que es el principal componente por el que luchan el resto de plataformas de redes sociales y las empresas. Hoy en d\u00eda, no s\u00f3lo existe el objetivo de vender productos y servicios, el principal objetivo es conseguir la atenci\u00f3n de los usuarios. Vivimos en un mundo de \"infoxicaci\u00f3n\" donde constantemente recibimos informaci\u00f3n nueva y emocionante. Por eso, las nuevas formas de consumir medios, sobre todo en redes sociales como TikTok, que son: inquietas, impacientes, poco retentivas, pr\u00e1cticas y cambiantes, cada vez son m\u00e1s comunes. Estas tienen formatos cortos, informales, ef\u00edmeros, adictivos, basados en datos...<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4402127 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4402127\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e7e0364\" data-id=\"e7e0364\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a481d73 elementor-widget elementor-widget-heading\" data-id=\"a481d73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-small\">Existen varias razones que explican porqu\u00e9 las marcas est\u00e1n invirtiendo m\u00e1s su tiempo y dinero en esta aplicaci\u00f3n ya que:<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23689e2 elementor-widget elementor-widget-heading\" data-id=\"23689e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">El Contenido de TikTok es m\u00e1s diverso que en otras Redes Sociales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-878a7d4 elementor-widget elementor-widget-heading\" data-id=\"878a7d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><ul style=\"font-size: 15px;font-style: normal;font-weight: 400;white-space: normal\"><li style=\"font-size: 15px;font-weight: 400\">TikTok te da licencia para experimentar con nuevas ideas que no probar\u00edas, t\u00edpicamente, en otras redes sociales. TikTok es todo sonido y v\u00eddeo. Es dif\u00edcil que un post de TikTok tenga \u00e9xito sin un audio interesante y unos visuales llamativos.<\/li><li style=\"font-size: 15px;font-weight: 400\">Las publicaciones m\u00e1s populares de TikTok suelen pertenecer a una de estas dos categor\u00edas: m\u00fasica, educaci\u00f3n y comedia. Aunque existen publicaciones serias, la mayor\u00eda de la gente utiliza TikTok para ver clips o v\u00eddeos c\u00f3micos cortos y en bucle (sobre todo rutinas de baile) ambientados con canciones pegadizas.<\/li><li style=\"font-size: 15px;font-weight: 400\">Aunque mantengas una apariencia muy profesional en Instagram, probablemente quieras bajar un poco el tono y ponerte tonto para TikTok. El Washington Post es un gran ejemplo de la distinci\u00f3n entre Instagram y TikTok.<\/li><\/ul><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b08df26 elementor-widget elementor-widget-heading\" data-id=\"b08df26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">En TikTok hay mayor probabilidad de hacerse viral comparado con otras Redes Sociales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-264b6d4 elementor-widget elementor-widget-heading\" data-id=\"264b6d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><ul style=\"font-size: 15px;font-style: normal;font-weight: 400;white-space: normal\"><li style=\"font-size: 15px;font-weight: 400\">En resumen, no tengas miedo de ser creativo y salir de tu zona de confort. Haz contenidos que hagan que la gente se involucre, como retos de hashtags con y sin marca (gratuitos\/org\u00e1nicos), v\u00eddeos divertidos y breves rutinas de baile.<\/li><li style=\"font-size: 15px;font-weight: 400\">Si realmente quieres que tu contenido pegue, aseg\u00farate de estar al d\u00eda con las \u00faltimas tendencias de TikTok. Esto te dar\u00e1 una buena idea de qu\u00e9 canciones y efectos son populares para que puedas subirte a la ola con tu contenido.<\/li><li style=\"font-size: 15px;font-weight: 400\">Es importante tener en cuenta que los anuncios de pago en TikTok son m\u00e1s caros que los de la mayor\u00eda de las dem\u00e1s plataformas de redes sociales. Mientras que puedes realizar una campa\u00f1a publicitaria en Facebook o Instagram con una inversi\u00f3n de solo 20 d\u00f3lares, el coste m\u00ednimo para realizar una campa\u00f1a publicitaria en TikTok para empresas es de 500 d\u00f3lares. Como resultado, los anuncios de TikTok est\u00e1n fuera del alcance de muchas peque\u00f1as empresas. Sin embargo, si tienes un presupuesto mayor pueden ser un complemento \u00fatil para tu estrategia.<\/li><\/ul><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ae1764 elementor-widget elementor-widget-heading\" data-id=\"7ae1764\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-small\">TikTok no est\u00e1 saturado entre las dem\u00e1s Redes Sociales.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-040334b elementor-widget elementor-widget-heading\" data-id=\"040334b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><ul style=\"font-size: 15px;font-style: normal;font-weight: 400;white-space: normal\"><li style=\"font-size: 15px;font-weight: 400\">TikTok es todav\u00eda una plataforma muy nueva. Fue lanzada inicialmente en 2016, y s\u00f3lo empez\u00f3 a llegar a la corriente principal en 2018, cuando su empresa matriz decidi\u00f3 fusionarla con la ya desaparecida Musical.ly. TikTok for Business es a\u00fan m\u00e1s reciente, ya que se lanz\u00f3 en julio de 2020.&nbsp;<\/li><li style=\"font-size: 15px;font-weight: 400\">Sin embargo, el hecho de que el mercado no est\u00e9 saturado no significa que sea f\u00e1cil ver el \u00e9xito. Es muy posible que una de las razones por las que muchos nombres conocidos no han creado perfiles en TikTok sea porque no saben qu\u00e9 tipo de contenido hacer.&nbsp;<\/li><li style=\"font-size: 15px;font-weight: 400\">\u00bfCu\u00e1l es la soluci\u00f3n? Entra en la plataforma, empieza a ver contenidos y s\u00e9 creativo. Todav\u00eda no hay reglas, as\u00ed que prueba cosas nuevas y ve a d\u00f3nde te lleva.<\/li><\/ul><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7569838 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7569838\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1fd8ff\" data-id=\"e1fd8ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bf91ba elementor-widget elementor-widget-heading\" data-id=\"8bf91ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Grandes ejemplos de TikTok, Redes Sociales y Marcas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34ecb40 elementor-widget elementor-widget-heading\" data-id=\"34ecb40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">Gucci<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fe2d1a elementor-widget elementor-widget-heading\" data-id=\"1fe2d1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Gucci tiene estilos \u00fanicos de l\u00edneas visuales en cada cuenta de redes sociales que tiene. El caso de TikTok es realmente interesante ya que hacen muchas colaboraciones con muchos artistas y dise\u00f1adores diferentes en su propia plataforma para recrear contenidos, tendencias y looks que captan al instante la atenci\u00f3n del espectador.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-10cc696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10cc696\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-478d417\" data-id=\"478d417\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0a0b2e elementor-widget elementor-widget-image\" data-id=\"b0a0b2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.tiktok.com\/@gucci\/video\/7073472191974722822?is_copy_url=1&amp;is_from_webapp=v1&amp;lang=en\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/05\/IMG_4992.png?fit=270%2C460&#038;ssl=1\" title=\"Gucci-tiktok-redes-sociales-1\" alt=\"gucci-tiktok-1-tiktok social media\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a02939e\" data-id=\"a02939e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f36c59 elementor-widget elementor-widget-image\" data-id=\"6f36c59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.tiktok.com\/@gucci\/video\/7073472191974722822?is_copy_url=1&amp;is_from_webapp=v1&amp;lang=en\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/05\/IMG_4991.png?fit=270%2C460&#038;ssl=1\" title=\"Gucci-tiktok-redes-sociales-2\" alt=\"gucci-tiktok-2-tiktok redes sociales- tiktok - social media\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-53e0538 elementor-widget elementor-widget-spacer\" data-id=\"53e0538\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c674be7 elementor-widget elementor-widget-heading\" data-id=\"c674be7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Las Redes Sociales de The Washington Post<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ead17a elementor-widget elementor-widget-heading\" data-id=\"7ead17a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Es un ejemplo perfecto de un medio que utiliza un tono y una manera de dirigirse a su p\u00fablico completamente diferente en TikTok, comparado con Instagram.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78f1b41 elementor-widget elementor-widget-heading\" data-id=\"78f1b41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">TikTok<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9512c9b elementor-widget elementor-widget-heading\" data-id=\"9512c9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">En TikTok, el Washington Post presenta sus noticias de una forma m\u00e1s interactiva y divertida, como se puede ver en este ejemplo:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-23e3ad6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23e3ad6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-487374e\" data-id=\"487374e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ce4d8e elementor-widget elementor-widget-image\" data-id=\"1ce4d8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.tiktok.com\/@washingtonpost\/video\/7079096968533937454?is_copy_url=1&#038;is_from_webapp=v1&#038;lang=en%20%20https:\/\/www.instagram.com\/p\/CbOCdXpOf0n\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/05\/IMG_4993.png?fit=270%2C460&#038;ssl=1\" title=\"washingtonpost-1\" alt=\"washingtonpost-1-tiktok redes sociales - tiktok social media\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-39e58cd\" data-id=\"39e58cd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffee67b elementor-widget elementor-widget-image\" data-id=\"ffee67b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.tiktok.com\/@washingtonpost\/video\/7079096968533937454?is_copy_url=1&#038;is_from_webapp=v1&#038;lang=en%20%20https:\/\/www.instagram.com\/p\/CbOCdXpOf0n\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/05\/IMG_4994.png?fit=270%2C460&#038;ssl=1\" title=\"washingtonpost-2\" alt=\"washingtonpost-2-tiktok redes sociales - tiktok social media\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-05af5d9 elementor-widget elementor-widget-spacer\" data-id=\"05af5d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff6d163 elementor-widget elementor-widget-heading\" data-id=\"ff6d163\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-medium\">Instagram<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69939e2 elementor-widget elementor-widget-heading\" data-id=\"69939e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Mientras que en Instagram, pasan a un entorno y un estilo mucho m\u00e1s formal de para anunciar sus noticias:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-55cfca6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55cfca6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b122e9a\" data-id=\"b122e9a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-349e33a elementor-widget elementor-widget-image\" data-id=\"349e33a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/p\/CbOCdXpOf0n\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/05\/IMG_4995.png?fit=270%2C460&#038;ssl=1\" title=\"washingtonpost-3\" alt=\"washingtonpost-3-instagram\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b53b3a6\" data-id=\"b53b3a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ec0217 elementor-widget elementor-widget-image\" data-id=\"3ec0217\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/p\/CbOCdXpOf0n\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/05\/IMG_4996.png?fit=270%2C460&#038;ssl=1\" title=\"washingtonpost-4\" alt=\"washingtonpost-4-instagram\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b83073 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b83073\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a037ee\" data-id=\"5a037ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4fb4e8 elementor-widget elementor-widget-heading\" data-id=\"f4fb4e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">TikTok No es solo para Grandes Marcas y Empresas\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d5bdaf elementor-widget elementor-widget-heading\" data-id=\"4d5bdaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">Wisdom of Qara<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c23d00 elementor-widget elementor-widget-heading\" data-id=\"4c23d00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Es un gran espacio para peque\u00f1as empresas y startups. Para explicar este punto, vamos a destacar el ejemplo que expone Daniela Aguirre, fundadora de Wisdom of Qara, una marca de cosm\u00e9ticos veganos y naturales basados en recetas del Amazonas Peruano.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bfc014f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfc014f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a8b3979\" data-id=\"a8b3979\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4302aaa elementor-widget elementor-widget-image\" data-id=\"4302aaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.tiktok.com\/@daniela_aguirreb\/video\/7097116257199082757?is_copy_url=1&#038;is_from_webapp=v1&#038;lang=es\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/05\/IMG_4998.png?fit=270%2C460&#038;ssl=1\" title=\"wisdomofqara-1\" alt=\"wisdomofqara-1-tiktok redes sociales - social media\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fc8aa82\" data-id=\"fc8aa82\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71c2159 elementor-widget elementor-widget-image\" data-id=\"71c2159\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.tiktok.com\/@daniela_aguirreb\/video\/7097116257199082757?is_copy_url=1&#038;is_from_webapp=v1&#038;lang=es\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/05\/IMG_4999.png?fit=270%2C460&#038;ssl=1\" title=\"wisdomofqara-2\" alt=\"wisdomofqara-2-tiktok redes sociales - social media\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-46def91 elementor-widget elementor-widget-heading\" data-id=\"46def91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Como explica en este Tiktok, tras varios meses intentando potenciar su marca a trav\u00e9s de Instagram y de influencer marketing a partir de la misma red social, decidi\u00f3 explorar Tiktok por su propia cuenta. Tras recibir numerosas respuestas de influencers con tarifas para realizar contenido con su marca con unos precios muy altos, decidi\u00f3 ser ella misma la imagen de su propia marca a trav\u00e9s de TikTok. De esta manera, no solo se ahorr\u00f3 los costes que supon\u00eda el influencer marketing, humaniz\u00f3 su propia marca, le dio una cara, y como bien dice \u201cno hay nadie que mejor explique tu emprendimiento que tu misma\u201d Cuenta tambi\u00e9n como siguiendo tendencias de TikTok, atrevi\u00e9ndose a bailar, dejando la verg\u00fcenza a un lado, consigui\u00f3 en menos de dos semanas m\u00e1s de 1000 seguidores, 25 mil visualizaciones de sus v\u00eddeos y, desde entonces, ha seguido creciendo y notando como el algoritmo le favorece su esfuerzo mucho m\u00e1s que en Instagram.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ee9899 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ee9899\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a570ade\" data-id=\"a570ade\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-358ee02 elementor-widget elementor-widget-heading\" data-id=\"358ee02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Puntos clave<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8fab85 elementor-widget elementor-widget-heading\" data-id=\"a8fab85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">TikTok y TikTok for Business ofrecen muchas oportunidades para que tu negocio se convierta en un pionero. En general, no hay nada que sustituya a arremangarse y probar el marketing de TikTok por s\u00ed mismo. Si a\u00fan no lo has hecho, descarga la aplicaci\u00f3n, echa un vistazo a algunos v\u00eddeos y comprueba si encaja en la estrategia de marketing de tu negocio. Hay que descubrir qu\u00e9 tipo de contenido va con tu marca y ser creativos, cada vez el audio y el v\u00eddeo es lo que m\u00e1s se consume. De hecho Instagram acaba de lanzar el redise\u00f1o de su aplicaci\u00f3n a pantalla completa y favorece m\u00e1s a los post de v\u00eddeo que a los posts est\u00e1ticos, incluyendo plantillas para poder crear Reels de manera m\u00e1s f\u00e1cil y hacer un contenido m\u00e1s creativo. El futuro de las redes sociales parece estar en este nuevo paradigma de contenido multimedia, con cierto tono adictivo, divertido y que invita al consumidor a formar parte de la comunidad de la marca, fomentando as\u00ed el User Generated Content. Son todo estrategias y tendencias que hay que tener en cuenta y que debemos aplicar a nuestros respectivos negocios digitales o nos quedaremos anclados en el pasado y no sabremos pasar a la siguiente etapa de la transformaci\u00f3n digital de las redes sociales.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be9ac18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be9ac18\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-509b9ac\" data-id=\"509b9ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e4febd elementor-widget elementor-widget-heading\" data-id=\"6e4febd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Fuentes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5be25f elementor-widget elementor-widget-text-editor\" data-id=\"c5be25f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><a href=\"https:\/\/www.redes-sociales.com\/tiktokizacion-brand-lives-matter-anti-redes-las-8-tendencias-que-revolucionan-la-comunicacion-de-las-marcas\/\">Redes-Sociales<\/a><\/li><li><a href=\"https:\/\/nealschaffer.com\/tiktok-marketing\/\">Neal Schaffer<\/a><\/li><li><a href=\"https:\/\/www.socialmediatoday.com\/news\/instagram-tests-new-full-screen-scrollable-display-of-posts-and-reels\/623125\/\">Social Media Today<\/a><\/li><li><a href=\"https:\/\/later.com\/blog\/instagram-reels-templates\/\">Later<\/a><\/li><li><a href=\"https:\/\/stratewave.com\/es\/2022\/01\/06\/top-5-marketing-trends-2022\/\">Tendencias en Redes Sociales Stratewave<\/a><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re not a fan of TikTok, we&#8217;ve got bad news for you&#8230;There&#8217;s no doubt that the rise of TikTok has been unprecedented among all current social networks in the last two years. What started as a fun playback and music app has evolved into a much more sophisticated platform for content creators, reminiscent of the golden old days of Vine, but with many more features than the latter.<\/p>","protected":false},"author":203019801,"featured_media":1524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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