{"id":2279,"date":"2022-12-15T13:02:56","date_gmt":"2022-12-15T12:02:56","guid":{"rendered":"https:\/\/stratewave.com\/?p=2279"},"modified":"2022-12-15T16:27:12","modified_gmt":"2022-12-15T15:27:12","slug":"marketing-trends-in-2023","status":"publish","type":"post","link":"https:\/\/stratewave.com\/es\/2022\/12\/15\/marketing-trends-in-2023\/","title":{"rendered":"\u00bfCu\u00e1les ser\u00e1n las pr\u00f3ximas tendencias del Marketing Digital en 2023?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2279\" class=\"elementor elementor-2279\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98523ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98523ca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71b62e2\" data-id=\"71b62e2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f097b20 elementor-widget elementor-widget-heading\" data-id=\"f097b20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-large\">Durante este a\u00f1o hemos visto muchos cambios y actualizaciones sobre c\u00f3mo interactuamos con las redes sociales y c\u00f3mo las marcas interact\u00faan con nosotros a trav\u00e9s de ellas. Entonces, \u00bfqu\u00e9 tendencias de marketing digital podemos esperar ver en 2023?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-273c9db6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"273c9db6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40878f6e\" data-id=\"40878f6e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b762ed elementor-widget elementor-widget-heading\" data-id=\"6b762ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Introducci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8755314 elementor-widget elementor-widget-text-editor\" data-id=\"8755314\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ahora que termina 2022, debemos repasar c\u00f3mo han interactuado los consumidores con las marcas y los medios sociales. Adem\u00e1s, debemos ver c\u00f3mo han evolucionado las compras de productos y servicios. Estipulamos que para 2023, las 10 principales Tendencias de Marketing Digital ser\u00e1n:\u00a0<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Centrarse en las microcomunidades<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adaptar el contenido a los consumidores de hoy<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fomentar los contenidos generados por los usuarios (User Generated Content)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marcas inspiraciones<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El auge de la publicidad en TikTok frente a la publicidad en Meta (Facebook e Instagram)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00f3mo el comercio electr\u00f3nico en las redes sociales es cada vez m\u00e1s popular, especialmente el comercio online por livestream<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Empresas que crean una estrategia de audio social<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">El valor de los v\u00eddeos cortos<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inclusi\u00f3n de la sostenibilidad en el proceso de compra<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc0ed1f elementor-widget elementor-widget-heading\" data-id=\"dc0ed1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Centrarse en las microcomunidades<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a63b26 elementor-widget elementor-widget-text-editor\" data-id=\"8a63b26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-style: inherit; background-color: var(--ast-global-color-5);\">La tendencia no es segmentar por generaci\u00f3n o geograf\u00eda, sino por intereses. Lo llaman la era del algoritmo, donde el algoritmo entiende lo que le gusta al consumidor. Entenderemos la importancia de conocer los intereses, el comportamiento y c\u00f3mo conectar con el consumidor y las marcas dirigiremos nuestra confianza a esos creadores de nicho y nos alejaremos de los macro influencers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84f9d62 elementor-widget elementor-widget-image\" data-id=\"84f9d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"2290\" data-permalink=\"https:\/\/stratewave.com\/es\/2022\/12\/15\/marketing-trends-in-2023\/karsten-winegeart-quh5yoaazfi-unsplash\/\" data-orig-file=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/12\/karsten-winegeart-Quh5YoaAzfI-unsplash.jpg?fit=4238%2C2831&amp;ssl=1\" data-orig-size=\"4238,2831\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"marketing-digital-trends-microcommunities-traveler-karsten-winegeart-Quh5YoaAzfI-unsplash\" data-image-description=\"&lt;p&gt;marketing-digital-trends-microcommunities-traveler-karsten-winegeart-Quh5YoaAzfI-unsplash&lt;\/p&gt;\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/12\/karsten-winegeart-Quh5YoaAzfI-unsplash.jpg?fit=300%2C200&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/12\/karsten-winegeart-Quh5YoaAzfI-unsplash.jpg?fit=1024%2C684&amp;ssl=1\" width=\"768\" height=\"513\" src=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/12\/karsten-winegeart-Quh5YoaAzfI-unsplash.jpg?fit=768%2C513&amp;ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-2290\" alt=\"marketing-digital-trends-microcommunities-traveler-karsten-winegeart-Quh5YoaAzfI-unsplash\" srcset=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/12\/karsten-winegeart-Quh5YoaAzfI-unsplash.jpg?w=4238&amp;ssl=1 4238w, https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/12\/karsten-winegeart-Quh5YoaAzfI-unsplash.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/12\/karsten-winegeart-Quh5YoaAzfI-unsplash.jpg?resize=1024%2C684&amp;ssl=1 1024w, https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/12\/karsten-winegeart-Quh5YoaAzfI-unsplash.jpg?resize=768%2C513&amp;ssl=1 768w, https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/12\/karsten-winegeart-Quh5YoaAzfI-unsplash.jpg?resize=1536%2C1026&amp;ssl=1 1536w, https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/12\/karsten-winegeart-Quh5YoaAzfI-unsplash.jpg?resize=2048%2C1368&amp;ssl=1 2048w, https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/12\/karsten-winegeart-Quh5YoaAzfI-unsplash.jpg?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/12\/karsten-winegeart-Quh5YoaAzfI-unsplash.jpg?resize=1200%2C802&amp;ssl=1 1200w, https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/12\/karsten-winegeart-Quh5YoaAzfI-unsplash.jpg?w=2280&amp;ssl=1 2280w, https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/12\/karsten-winegeart-Quh5YoaAzfI-unsplash.jpg?w=3420&amp;ssl=1 3420w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Un gran ejemplo de nicho\/microcomunidad son los creadores de contenido sobre viajes.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-412bb71 elementor-widget elementor-widget-heading\" data-id=\"412bb71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Adaptar el lenguaje a los consumidores de hoy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f9751d elementor-widget elementor-widget-text-editor\" data-id=\"0f9751d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u200b\u200b<\/span><span style=\"font-weight: 400;\">Cuando se trabaja con creadores de contenidos es importante no generar par\u00e1metros que puedan resultar poco naturales y dejar que estos creadores se comuniquen en su propio idioma. Como marcas debemos comunicarnos en el mismo idioma que el consumidor. Para ello primero debemos entender c\u00f3mo comunicarnos en cada canal y formato.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76e4f97 elementor-widget elementor-widget-heading\" data-id=\"76e4f97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Fomentar los contenidos generados por los usuarios (User Generated Content)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7ee7b5 elementor-widget elementor-widget-text-editor\" data-id=\"c7ee7b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cada vez son m\u00e1s los usuarios an\u00f3nimos dispuestos a crear contenidos para que las propias marcas generen ingresos extra a partir de sus conocimientos y experiencia. Veamos a los creadores como nuestros embajadores. Las marcas debemos darles la oportunidad de crear sus propios contenidos, proporcion\u00e1ndoles las herramientas necesarias.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48676df elementor-widget elementor-widget-image\" data-id=\"48676df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-attachment-id=\"2293\" data-permalink=\"https:\/\/stratewave.com\/es\/2022\/12\/15\/marketing-trends-in-2023\/captura-de-pantalla-2022-12-15-a-las-12-28-32-p-m\/\" data-orig-file=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-15-a-las-12.28.32-p.%E2%80%AFm..png?fit=2352%2C1884&amp;ssl=1\" data-orig-size=\"2352,1884\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"digital_marketing-trends-ugc\" data-image-description=\"&lt;p&gt;digital_marketing-trends-ugc&lt;\/p&gt;\" data-image-caption=\"&lt;p&gt;Example of User Generated Content are video reviews&lt;\/p&gt;\" data-medium-file=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-15-a-las-12.28.32-p.%E2%80%AFm..png?fit=300%2C240&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-15-a-las-12.28.32-p.%E2%80%AFm..png?fit=1024%2C820&amp;ssl=1\" width=\"768\" height=\"615\" src=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-15-a-las-12.28.32-p.%E2%80%AFm..png?fit=768%2C615&amp;ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-2293\" alt=\"digital_marketing-trends-ugc\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Un ejemplo de Contenido Generado por el Usuario son las rese\u00f1as en v\u00eddeo<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21d153f elementor-widget elementor-widget-heading\" data-id=\"21d153f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Being inspirational<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4d7e93 elementor-widget elementor-widget-text-editor\" data-id=\"a4d7e93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Algunas empresas generan iniciativas con acciones o eventos que invitan a la gente a dar peque\u00f1os pasos. Juntos, nos acercan a un futuro mejor. Las campa\u00f1as con impacto social se han hecho virales en las redes sociales y a ellas se han sumado famosos y marcas. Queremos que nuestros clientes den peque\u00f1os pasos y contribuyan a algo m\u00e1s grande.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96b9054 elementor-widget elementor-widget-heading\" data-id=\"96b9054\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Publicidad en TikTok<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73215e8 elementor-widget elementor-widget-text-editor\" data-id=\"73215e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Si has seguido de cerca las noticias sobre redes sociales, ya sabr\u00e1s que es muy probable que <a href=\"https:\/\/stratewave.com\/es\/2022\/08\/04\/did-you-know-tiktok-is-not-only-for-dancing\/\">TikTok h\u00f6chstwahrscheinlich Facebook als wichtigste Social-Media-Plattform<\/a> para la publicidad de marketing. Instagram sol\u00eda estar en el coraz\u00f3n de la mayor\u00eda de las empresas y de la mayor\u00eda de los estrategas de medios sociales. Pero en 2022, las empresas han visto c\u00f3mo sus inversiones en Meta Advertisement no han sido tan efectivas como antes. Mientras tanto, otras empresas que invirtieron en publicidad en TikTok se han beneficiado exponencialmente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por ejemplo: La demanda de b\u00fasqueda de TikTok ha aumentado un 173% en el \u00faltimo a\u00f1o. Sin embargo, la demanda de b\u00fasquedas de Instagram Reels solo ha aumentado un 22 %. Tambi\u00e9n ha ca\u00eddo un 33 % en el caso de Instagram Stories. (The Enterprise World 2022)<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a06ff3 elementor-widget elementor-widget-heading\" data-id=\"7a06ff3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Las marcas aumentar\u00e1n su inversi\u00f3n en comercio electr\u00f3nico en redes sociales y livestream ecommerce<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6f4f93 elementor-widget elementor-widget-text-editor\" data-id=\"d6f4f93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El t\u00e9rmino \"comercio social\" surgi\u00f3 especialmente durante la \u00e9poca de la pandemia, ya que los usuarios pod\u00edan comprar directamente en las plataformas de las redes sociales. Seg\u00fan eMarketer, el comercio social ser\u00e1 un mercado de 80.000 millones de d\u00f3lares en 2025. Se est\u00e1 montando a lomos de un crecimiento igualmente enorme del comercio electr\u00f3nico (un aumento del 18% solo en 2020). (The Enterprise World 2022)<\/span><\/p><p><span style=\"font-weight: 400;\">Adem\u00e1s de esto, la compra en livestream en medios sociales est\u00e1 ganando cada vez m\u00e1s popularidad como pr\u00e1ctica de comercio electr\u00f3nico en plataformas de medios sociales, especialmente en TikTok.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Por ejemplo: En China, donde las compras por Livestream son muy populares, el valor de la mercanc\u00eda (GMV) del comercio electr\u00f3nico por live-gross streaming aument\u00f3 del 4,5% del GMV total de las compras online en 2017 a un esperado 20,3% en 2022. Se prev\u00e9 que los ingresos del comercio en vivo en Estados Unidos se tripliquen para 2024, alcanzando los 35.000 millones de d\u00f3lares. (The Enterprise World 2022)<\/span><\/p><p><span style=\"font-weight: 400;\">Por ejemplo: La demanda de b\u00fasqueda de TikTok ha aumentado un 173% en el \u00faltimo a\u00f1o. Sin embargo, la demanda de b\u00fasquedas de Instagram Reels solo ha aumentado un 22 %. Tambi\u00e9n ha ca\u00eddo un 33 % en el caso de Instagram Stories. (The Enterprise World 2022)<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46b4b81 elementor-widget elementor-widget-image\" data-id=\"46b4b81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" data-attachment-id=\"2298\" data-permalink=\"https:\/\/stratewave.com\/es\/2022\/12\/15\/marketing-trends-in-2023\/captura-de-pantalla-2022-12-15-a-las-12-31-20-p-m\/\" data-orig-file=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-15-a-las-12.31.20-p.%E2%80%AFm..png?fit=1276%2C1014&amp;ssl=1\" data-orig-size=\"1276,1014\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"marketing-trends-2023-live-ecommerce\" data-image-description=\"&lt;p&gt;marketing-trends-2023-live-ecommerce&lt;\/p&gt;\" data-image-caption=\"&lt;p&gt;Platforms such as TikTok have become widely popular for Live Shopping, specially in Asia&lt;\/p&gt;\" data-medium-file=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-15-a-las-12.31.20-p.%E2%80%AFm..png?fit=300%2C238&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-15-a-las-12.31.20-p.%E2%80%AFm..png?fit=1024%2C814&amp;ssl=1\" width=\"768\" height=\"610\" src=\"https:\/\/i0.wp.com\/stratewave.com\/wp-content\/uploads\/2022\/12\/Captura-de-pantalla-2022-12-15-a-las-12.31.20-p.%E2%80%AFm..png?fit=768%2C610&amp;ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-2298\" alt=\"marketing-trends-2023-live-ecommerce\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Plataformas como TikTok se han hecho muy populares para las compras en directo, especialmente en Asia.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f0d7d1 elementor-widget elementor-widget-heading\" data-id=\"1f0d7d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. El audio ser\u00e1 la nueva estrategia social de las empresas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f6b3db elementor-widget elementor-widget-text-editor\" data-id=\"4f6b3db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No es de extra\u00f1ar que los v\u00eddeos cortos de Instagram y Facebook Reels, TikTok y Youtube Shorts sean cada vez m\u00e1s populares. La capacidad de atenci\u00f3n de los usuarios se ha acortado, por lo que los v\u00eddeos de 20 minutos de duraci\u00f3n en los que se rese\u00f1an productos son mucho m\u00e1s dif\u00edciles de atraer y retener a los usuarios. Por eso, cada vez m\u00e1s plataformas empujan a los creadores y a las empresas a crear v\u00eddeos cortos dise\u00f1ados espec\u00edficamente para ser vistos en vertical en dispositivos m\u00f3viles.<\/p><p>El audio y la m\u00fasica tambi\u00e9n est\u00e1n entrando en una nueva era con el uso de nuevos formatos como v\u00eddeos cortos para TikTok e Instagram Reels donde las empresas y los creadores se est\u00e1n volviendo mucho m\u00e1s creativos y desarrollando sus propios audios para convertirse en virales y ser \u00fanicos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e064af elementor-widget elementor-widget-heading\" data-id=\"4e064af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Los v\u00eddeos cortos tienen m\u00e1s valor<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7c0efb elementor-widget elementor-widget-text-editor\" data-id=\"f7c0efb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">No es de extra\u00f1ar que los v\u00eddeos cortos de Instagram y Facebook Reels, TikTok y Youtube Shorts sean cada vez m\u00e1s populares. La capacidad de atenci\u00f3n de los usuarios se ha acortado, por lo que los v\u00eddeos de 20 minutos de duraci\u00f3n en los que se rese\u00f1an productos son mucho m\u00e1s dif\u00edciles de atraer y retener a los usuarios. Por eso, cada vez m\u00e1s plataformas empujan a los creadores y a las empresas a crear v\u00eddeos cortos dise\u00f1ados espec\u00edficamente para ser vistos en vertical en dispositivos m\u00f3viles.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-103b412 elementor-widget elementor-widget-heading\" data-id=\"103b412\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. La sostenibilidad se incluir\u00e1 en la elecci\u00f3n de la compra<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07f97ed elementor-widget elementor-widget-text-editor\" data-id=\"07f97ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Una encuesta indic\u00f3 que el 28% de los individuos de la Generaci\u00f3n Z estaban preocupados por el cambio clim\u00e1tico, lo que se refleja en sus opiniones hacia las marcas. El 89 % de los internautas afirma que las empresas deber\u00edan hacer m\u00e1s para reducir su huella de carbono, y el 88 % cree que la sostenibilidad deber\u00eda ser una pr\u00e1ctica empresarial habitual. (The Enterprise World 2022)<\/span><\/p><p><span style=\"font-weight: 400;\">Por ello, las marcas tendr\u00e1n que responsabilizarse plenamente de sus decisiones en cada uno de los pasos de su proceso de venta, para que el cliente sepa que el producto que compra y la empresa que hay detr\u00e1s son respetuosos con el medio ambiente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-406aa65 elementor-widget elementor-widget-heading\" data-id=\"406aa65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Notas finales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfd45eb elementor-widget elementor-widget-text-editor\" data-id=\"dfd45eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sin duda 2022 ha sido un a\u00f1o de cambios sin precedentes para el Marketing y el mundo digital. Todas las empresas y creadores han tenido que aprender y reinventarse para estar al d\u00eda porque si no, se juegan su supervivencia. El v\u00eddeo est\u00e1 superando a las fotos y la transparencia con los clientes es la clave principal en estos momentos. \u00bfSeguir\u00e1 siendo as\u00ed en 2023? \u00bfVeremos tantos cambios como este a\u00f1o? Solo el futuro nos lo dir\u00e1 pero ahora mismo solo esto podemos asegurar, ser coherentes, ser transparentes y seguir aprendiendo. Vivimos en un mundo que cambia cada d\u00eda y si no nos mantenemos actualizados no podremos mantener nuestros negocios en marcha.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8965916 elementor-widget elementor-widget-heading\" data-id=\"8965916\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Fuentes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b785d5 elementor-widget elementor-widget-text-editor\" data-id=\"9b785d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/theenterpriseworld.com\/most-important-social-media-trends-for-2023\/\">The Enterprise World<\/a>\u00a0<\/li><li><a href=\"https:\/\/www.puromarketing.com\/102\/211114\/tendencias-principales-caracteristicas-span-style-color-text-opacity-font-family-font-family-font-size-3rem-background\">Puro Marketing\u00a0<\/a><\/li><li><a href=\"https:\/\/www.hootsuite.com\/research\/social-trends\/marketing\">Hoot Suite\u00a0<\/a><\/li><li><a href=\"https:\/\/influencermarketinghub.com\/social-media-trends\/\">Influencer Marketing\u00a0<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>During this year we have seen many changes and updates on how we interact with social media and how brands interact with us through them. So, what trends digital marketing trends can we expect to see in 2023? Introduction As 2022 wraps up, we must review how consumers have interacted with brands and social media. [&hellip;]<\/p>\n","protected":false},"author":203019801,"featured_media":2298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_crdt_document":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[2787],"tags":[],"class_list":["post-2279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What will be the Next Digital Marketing Trends in 2023? - Stratewave<\/title>\n<meta name=\"description\" content=\"During this year we have seen many changes and updates on social media. 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