How to maximise the potential of TikTok without film yourself dancing to a new choreography moving your hips to the latest viral dance. Even though the rise of TikTok had one of its highest peaks while we were all in lockdown in early 2020, when mostly all generation Z were dancing and recording themselves to […]
Did you know TikTok is not only for dancing? Read More »
Eliminating social media nowadays might be an impossible thought. It is shaping our whole world from politics, culture and even private relationships. However, a movement called anti-social has appeared and it seems to connect with the needs of younger people.
Have you ever thought about eliminating social media? Read More »
During this month you have probably seen lots of content about PRIDE and the LGBTQ+ community. Pride Washing, also known as rainbow washing, are marketing campaigns targeted at the LGBTQ+ community whose sole purpose is to sell more and to seem more inclusive just by doing little actions like changing the company logo to a rainbow colored one. Meanwhile, inside the company there are still many LGBTQ+ employees that do not feel safe, represented or even equal to their peers.
Shame on Pride Marketing and Rainbow Washing! Read More »
If you’re not a fan of TikTok, we’ve got bad news for you…There’s no doubt that the rise of TikTok has been unprecedented among all current social networks in the last two years. What started as a fun playback and music app has evolved into a much more sophisticated platform for content creators, reminiscent of the golden old days of Vine, but with many more features than the latter.
Tiktokization of Social Media Read More »
We hear a lot of great things about mindfulness and what it does for a person’s mental health and wellbeing. Now also Marketing is applying this practice and the benefits for companies are significant. In this blog, we are going to tell you what “mindful marketing” is and how you can implement it in your
Mindful Marketing – Shifting from mindless to mindful consumption Read More »
We are currently living in a society where customers are looking for the best products and services around them, and they want answers to their queries, fast. It is extremely important in our new digital era to know if your business is showing up when customers look for it online. Will they pick your business
What is Local SEO, How Does It Work and Why is Everybody Talking About it? Read More »
After two years of a global pandemic which led to many more people working and doing more activities from home, the digital world has taken a giant leap in order to keep up with the demands of the “new-normal”. After researching top publications online from magazines like Forbes, consulting firms like LLYC, and Universities like
Top 5 Marketing Trends for 2022 You Can’t Miss Read More »
