‘Fancy coming over for a coffee? I can show you the photos from my last holiday!’ In times when our daily lives were still largely analogue we used to say this kind of things, right? Today, we document our travels digitally and post the photos on social networks like Instagram. Also, we no longer ask […]
Instagram Tourism – What once was a holiday album now is an advertising channel Read More »
The phenomena of deepfakes is nothing new, what is new is the quality and the speed that they are spread into the world with. Thus, also the impact and the size of the snowball effect they can provoke in society. What was considered as the first deepfake happened about five years ago, when an anonymous
Deepfakes – a digital dilemma between chances and challenges Read More »
AI software like ChatGPT are changing the way we work in Marketing. Why it still bears risks and human experts will always be necessary.
KI vs. menschliche Kreativität: Warum Chat-GPT dein Marketing Team nicht ersetzen wird Read More »
KI-Technologien wie ChatGPT haben die Art und Weise, wie wir mit Technologie interagieren, revolutioniert. Welche anderen nützlichen KI-Tools stehen uns zur Verfügung, um unser Leben einfacher zu machen?
Fünf AI-Tools, die Sie zusätzlich zu ChatGPT kennen müssen Read More »
During this year we have seen many changes and updates on how we interact with social media and how brands interact with us through them. So, what trends digital marketing trends can we expect to see in 2023? Introduction As 2022 wraps up, we must review how consumers have interacted with brands and social media.
Was werden 2023 die nächsten Trends im digitalen Marketing sein? Read More »
Eliminating social media nowadays might be an impossible thought. It is shaping our whole world from politics, culture and even private relationships. However, a movement called anti-social has appeared and it seems to connect with the needs of younger people.
Hast du jemals darüber nachgedacht, deine Social Media Profile zu löschen? Read More »
In diesem Monat hast du wahrscheinlich viele Inhalte über PRIDE und die LGBTQ+-Community gesehen. Heutzutage, werden sich User immer mehr des echten Engagements von Unternehmen für soziale Zwecke bewusst, und daher wurden viele Kampagnen als Pride Washing gekennzeichnet. Pride Washing, auch bekannt als Rainbow Washing, sind Marketingkampagnen, die sich an die LGBTQ+-Community richten und deren einziger Zweck darin besteht, mehr zu verkaufen und integrativer zu wirken, indem sie einfach kleine Aktionen ausführen, wie z. B. das Ändern des Firmenlogos in Regenbogenfarben. Während es aber im Unternehmen immer noch viele LGBTQ+-Mitarbeiter gibt, die sich nicht sicher, vertreten oder gar gleichberechtigt fühlen.
Schande Über Pride Marketing und Rainbow Washing! Read More »
If you’re not a fan of TikTok, we’ve got bad news for you…There’s no doubt that the rise of TikTok has been unprecedented among all current social networks in the last two years. What started as a fun playback and music app has evolved into a much more sophisticated platform for content creators, reminiscent of the golden old days of Vine, but with many more features than the latter.
Tiktokisierung von Social Media Read More »
After two years of a global pandemic which led to many more people working and doing more activities from home, the digital world has taken a giant leap in order to keep up with the demands of the “new-normal”. After researching top publications online from magazines like Forbes, consulting firms like LLYC, and Universities like
Top 5 Marketing Trends für 2022, die sie nicht verpassen können Read More »
