How to maximise the potential of TikTok without film yourself dancing to a new choreography moving your hips to the latest viral dance. Even though the rise of TikTok had one of its highest peaks while we were all in lockdown in early 2020, when mostly all generation Z were dancing and recording themselves to […]
¿Sabías que TikTok no es sólo para bailar? Leer más »
Eliminating social media nowadays might be an impossible thought. It is shaping our whole world from politics, culture and even private relationships. However, a movement called anti-social has appeared and it seems to connect with the needs of younger people.
¿Has pensado alguna vez en eliminar tus redes sociales? Leer más »
Durante este mes seguramente habrás visto gran cantidad de contenido sobre el orgullo y la comunidad LGBTQ+. Hoy en día los usuarios son cada vez más conscientes de la verdadera implicación de las empresas en las causas sociales y por ello muchas campañas se han marcado como #PrideWashing. El #PrideWashing, también conocido como #RainbowWashing, son campañas de marketing dirigidas a la comunidad LGBTQ+ cuyo único objetivo es vender más y parecer más inclusivo sólo con pequeñas acciones como cambiar el logo de la empresa por uno con los colores del arco iris. Mientras tanto, dentro de la empresa todavía hay muchos empleados LGBTQ+ que no se sienten seguros, representados o incluso en condiciones de igualdad con sus compañeros.
¡Qué Vergüenza el Marketing del Orgullo y el Rainbow Washing! Leer más »
If you’re not a fan of TikTok, we’ve got bad news for you…There’s no doubt that the rise of TikTok has been unprecedented among all current social networks in the last two years. What started as a fun playback and music app has evolved into a much more sophisticated platform for content creators, reminiscent of the golden old days of Vine, but with many more features than the latter.
Tiktokización de las Redes Sociales Leer más »
We hear a lot of great things about mindfulness and what it does for a person’s mental health and wellbeing. Now also Marketing is applying this practice and the benefits for companies are significant. In this blog, we are going to tell you what “mindful marketing” is and how you can implement it in your
Mindful Marketing – Shifting from mindless to mindful consumption Leer más »
We are currently living in a society where customers are looking for the best products and services around them, and they want answers to their queries, fast. It is extremely important in our new digital era to know if your business is showing up when customers look for it online. Will they pick your business
¿Qué es el SEO local, cómo funciona y por qué todo el mundo habla de ello? Leer más »
After two years of a global pandemic which led to many more people working and doing more activities from home, the digital world has taken a giant leap in order to keep up with the demands of the “new-normal”. After researching top publications online from magazines like Forbes, consulting firms like LLYC, and Universities like
5 Tendencias de Marketing para 2022 que no te puedes perder Leer más »
