How to maximise the potential of TikTok without film yourself dancing to a new choreography moving your hips to the latest viral dance. Even though the rise of TikTok had one of its highest peaks while we were all in lockdown in early 2020, when mostly all generation Z were dancing and recording themselves to […]
Wusstest du, dass TikTok nicht nur zum Tanzen da ist? Read More »
Eliminating social media nowadays might be an impossible thought. It is shaping our whole world from politics, culture and even private relationships. However, a movement called anti-social has appeared and it seems to connect with the needs of younger people.
Hast du jemals darüber nachgedacht, deine Social Media Profile zu löschen? Read More »
In diesem Monat hast du wahrscheinlich viele Inhalte über PRIDE und die LGBTQ+-Community gesehen. Heutzutage, werden sich User immer mehr des echten Engagements von Unternehmen für soziale Zwecke bewusst, und daher wurden viele Kampagnen als Pride Washing gekennzeichnet. Pride Washing, auch bekannt als Rainbow Washing, sind Marketingkampagnen, die sich an die LGBTQ+-Community richten und deren einziger Zweck darin besteht, mehr zu verkaufen und integrativer zu wirken, indem sie einfach kleine Aktionen ausführen, wie z. B. das Ändern des Firmenlogos in Regenbogenfarben. Während es aber im Unternehmen immer noch viele LGBTQ+-Mitarbeiter gibt, die sich nicht sicher, vertreten oder gar gleichberechtigt fühlen.
Schande Über Pride Marketing und Rainbow Washing! Read More »
If you’re not a fan of TikTok, we’ve got bad news for you…There’s no doubt that the rise of TikTok has been unprecedented among all current social networks in the last two years. What started as a fun playback and music app has evolved into a much more sophisticated platform for content creators, reminiscent of the golden old days of Vine, but with many more features than the latter.
Tiktokisierung von Social Media Read More »
We hear a lot of great things about mindfulness and what it does for a person’s mental health and wellbeing. Now also Marketing is applying this practice and the benefits for companies are significant. In this blog, we are going to tell you what “mindful marketing” is and how you can implement it in your
Mindful Marketing – Shifting from mindless to mindful consumption Read More »
We are currently living in a society where customers are looking for the best products and services around them, and they want answers to their queries, fast. It is extremely important in our new digital era to know if your business is showing up when customers look for it online. Will they pick your business
Was ist Local SEO, wie funktioniert es und warum spricht jeder darüber? Read More »
After two years of a global pandemic which led to many more people working and doing more activities from home, the digital world has taken a giant leap in order to keep up with the demands of the “new-normal”. After researching top publications online from magazines like Forbes, consulting firms like LLYC, and Universities like
Top 5 Marketing Trends für 2022, die sie nicht verpassen können Read More »
