Summer Slowdown im Marketing birgt Chancen - so geht’s!
How to optimize your marketing strategy during summer slowdown and other opportunities this period comes with.
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Instagram Tourismus - Wenn aus dem Urlaubsalbum ein Werbekanal wird
‘Fancy coming over for a coffee? I can show you the photos from my last holiday!’ In times when our daily lives were still largely analogue we used to say this kind of things, right? Today, we document our travels digitally and post the photos on social networks like Instagram. Also, we no longer ask
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Deepfakes - Ein digitales Dilemma zwischen Chance und Herausforderungen
The phenomena of deepfakes is nothing new, what is new is the quality and the speed that they are spread into the world with. Thus, also the impact and the size of the snowball effect they can provoke in society. What was considered as the first deepfake happened about five years ago, when an anonymous
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SEO für Social Media: Das Dreamteam für deine digitale Marketingstrategie
Who would have thought back in 1997, when the first social network SixDegrees went online, that one day those social media platforms would be used as search engines in order to gather information and find new products, shops or places to go? Especially Gen Z uses social media channels like Instagram or TikTok to do
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Was du über die neue Ära des Google Consent Mode V2 wissen musst
Google Consent Mode? Yes, of course. Now version 2 is out, sure… But what exactly is it? What does it mean to me? Don’t worry, so that you don’t keep saying “yeah, right” and making mental notes to google for more information or leave the task to your techie, in this post we clarify what’s
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7 Gemeinsamkeiten zwischen einem Ultramarathon und der Führung eines Unternehmens
Introduction: Recently, I had the exhilarating experience of participating in the Transgrancanaria, part of World Trail Majors, a grueling ultramarathon of 126 kilometers with a staggering 6,800 meters of positive elevation gain. As I made my way through the rugged terrain from the north to the south of the island, I couldn’t help but draw
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KI vs. menschliche Kreativität: Warum Chat-GPT dein Marketing Team nicht ersetzen wird
AI software like ChatGPT are changing the way we work in Marketing. Why it still bears risks and human experts will always be necessary.
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Fünf AI-Tools, die Sie zusätzlich zu ChatGPT kennen müssen
KI-Technologien wie ChatGPT haben die Art und Weise, wie wir mit Technologie interagieren, revolutioniert. Welche anderen nützlichen KI-Tools stehen uns zur Verfügung, um unser Leben einfacher zu machen?
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Was werden 2023 die nächsten Trends im digitalen Marketing sein?
During this year we have seen many changes and updates on how we interact with social media and how brands interact with us through them. So, what trends digital marketing trends can we expect to see in 2023? Introduction As 2022 wraps up, we must review how consumers have interacted with brands and social media.
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Stehen wir am Ende des Influencer-Marketings?
The power of new social media algorithms means anyone can have influence, regardless of following. For brands, it requires a rethink of where they allocate budgets. For influencers, this could translate into the death of their jobs, the death of influencer marketing as we knew it. If influencers are not keen and fast to adapt
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