‘Fancy coming over for a coffee? I can show you the photos from my last holiday!’ In times when our daily lives were still largely analogue we used to say this kind of things, right? Today, we document our travels digitally and post the photos on social networks like Instagram. Also, we no longer ask […]
Instagram Tourismus - Wenn aus dem Urlaubsalbum ein Werbekanal wird Read More »
The phenomena of deepfakes is nothing new, what is new is the quality and the speed that they are spread into the world with. Thus, also the impact and the size of the snowball effect they can provoke in society. What was considered as the first deepfake happened about five years ago, when an anonymous
Deepfakes - Ein digitales Dilemma zwischen Chance und Herausforderungen Read More »
Who would have thought back in 1997, when the first social network SixDegrees went online, that one day those social media platforms would be used as search engines in order to gather information and find new products, shops or places to go? Especially Gen Z uses social media channels like Instagram or TikTok to do
SEO für Social Media: Das Dreamteam für deine digitale Marketingstrategie Read More »
The power of new social media algorithms means anyone can have influence, regardless of following. For brands, it requires a rethink of where they allocate budgets. For influencers, this could translate into the death of their jobs, the death of influencer marketing as we knew it. If influencers are not keen and fast to adapt
Stehen wir am Ende des Influencer-Marketings? Read More »
How to maximise the potential of TikTok without film yourself dancing to a new choreography moving your hips to the latest viral dance. Even though the rise of TikTok had one of its highest peaks while we were all in lockdown in early 2020, when mostly all generation Z were dancing and recording themselves to
Wusstest du, dass TikTok nicht nur zum Tanzen da ist? Read More »
Eliminating social media nowadays might be an impossible thought. It is shaping our whole world from politics, culture and even private relationships. However, a movement called anti-social has appeared and it seems to connect with the needs of younger people.
Hast du jemals darüber nachgedacht, deine Social Media Profile zu löschen? Read More »
If you’re not a fan of TikTok, we’ve got bad news for you…There’s no doubt that the rise of TikTok has been unprecedented among all current social networks in the last two years. What started as a fun playback and music app has evolved into a much more sophisticated platform for content creators, reminiscent of the golden old days of Vine, but with many more features than the latter.
Tiktokisierung von Social Media Read More »
